Fashion & Lifestyle

If there’s anything more challenging than choosing the right outfit for an occasion, it’s picking out the right jewellery to enhance the look.

She loves the sparkle and her face lights up when she wears gold jewellery. Yes, gold is any woman’s first love, and your wife is no exception.

Read about the various ways in which gold forms an integral part of our festivities and the significance behind each.

More Stories

In this infographic, gold is shown to be used in important rituals concerning a person’s life, from birth to the final rites.

0 views 3 min read

Why gold holds a special place in Indian households

0 views 7 min read

Exploring the role of gold in various rituals performed by Hindus

0 views 4 min read

Make this Eid special by gifting gold coins to your loved ones

0 views 2 min read

From Nelly to Run DMC, here’s how and why rap artists love gold

0 views 2 min read

A look at the importance of gold in the traditions of Gujarat

0 views 3 min read

A story of gold- told through its ever-growing value in a man’s life.

0 views 2 min read

How to buy gold on Akshaya Tritiya- from gold coins to ETFs to jewellery.

0 views 3 min read

Gold has inspired the daily language in many ways. Uncover the origin stories of the phrases that include gold.

0 views 3 min read

This women’s day, give a gift of gold to the special women in your life.

0 views 2 min read