Fashion & Lifestyle

If there’s anything more challenging than choosing the right outfit for an occasion, it’s picking out the right jewellery to enhance the look.

She loves the sparkle and her face lights up when she wears gold jewellery. Yes, gold is any woman’s first love, and your wife is no exception.

Read about the various ways in which gold forms an integral part of our festivities and the significance behind each.

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Exploring the role of gold in Buddhism- both as a metal and a colour

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A look at the evolution of gold jewellery designs in India and how it has influenced fashion trends over centuries

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Which are the most auspicious 3.5 days in the year when buying gold is believed to bring a lot of prosperity and success?

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Know more about our renowned ritual of passing down gold and gold jewellery from one generation to the other.

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Animals are an important part of many of our sacred traditions. Here are some of our rituals where we adorn the animals with gold and worship them.

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A symbol of good health, a bearer of healing powers and much more. See how we associate gold with our varied beliefs.

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Details of the traditional practice of Zakat and gifting gold in Islam

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Gold worn in various forms by men in India in ancient times

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Some beautiful gold jewellery designs to pair with your Durga Ashtami look

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How gold can tell your story in your 50s

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